Finding the right marketing tools for your business and industry niche can require extensive research, trial and error, and even cost money before finding the right one. Luckily, our experts have evaluated and rounded up the top marketing tools for plastic surgeons across all facets of your marketing. Here are the best 10 plastic surgery marketing tools for your practice.
#1: MailChimp
Email has replaced traditional mail in several ways, including when it comes to advertising. People check their email inboxes an average of 15 times per day. This makes email marketing an extremely lucrative and effective marketing tool for your plastic surgery practice.
MailChimp is one of the leading email creation and mass sending tools available. It manages all of your customer emails, makes it easy for you or them to unsubscribe, and easily allows you to upload assets or create them within the client itself.
Good For:
- Remarketing
- Increasing website traffic
- Building patient relationships
- Strengthening brand/brand awareness
Pricing: Variable depending on your needs and number of contacts. Can be anywhere from free to $1300 per month.
#2: Reputation.com Healthcare
Reputation management—particularly within the healthcare space—can be difficult and tenuous. Similarly, as a plastic surgeon, reviews are absolutely critical to your business and you must stay on top of them to maintain a good reputation and standing. Additionally, Google has started prioritizing the quality of Google Reviews in its SEO algorithm. Therefore, a business with good Google reviews will rank higher than a business with bad ones.
Reputation.com’s healthcare reputation management gives you an overall reputation score and helps you monitor your reviews across multiple platforms. The tool will also monitor social media. Within the software, you can send patient surveys. Finally, it also helps you get more reviews—up to 15% more.
Good For:
- Reputation management
- Review generation
- Limits negative reviews
Pricing: Basic packages start at $99 per year
#3: Hootsuite
Hootsuite allows businesses and marketers to manage all of their social media accounts in one place. This includes scheduling posts, analyzing brand mentions and analytics across platforms, collaborating among your team, and responding to DMs to boost the positive view of you and your practice. It integrates with most major social media platforms including Facebook, Instagram, and TikTok.
Social media is important for plastic surgeons since it often influences people to seek out plastic surgery in the first place. With the lowest cost plan, you can integrate up to ten different social media accounts. Hootsuite will also work with you to create a custom plan based on your needs and budget.
Good For:
- Social media
- Reputation management
- Increasing brand awareness
Pricing: Starts at $49 per month with a 30-day free trial
#4: Price Simulator
Recently, the “No Surprises Act” was passed federally which means that all medical practices, including plastic surgery practices, must provide a good faith price estimate. Previously, many surgeons hid their pricing since it was variable and tends to be rather expensive.
Price Simulator is a web app that integrates on any website. It allows potential patients to add all of the procedures they are interested in and receive a good faith estimate in exchange for basic contact information. This prevents plastic surgeons from losing leads due to the cost of the surgeries and allows them to clarify their quotes, answer questions, and generally work the lead.
A multi-faceted tool, Price Simulator, helps practices become compliant with the law, earn leads, and can increase their SEO due to the interactive interface. It is an integral part of any plastic surgery marketing plan.
Good For:
- Lead generation
- SEO
- Web design
Pricing: $199 per month or $99 per month with other realdrseattle services, comes with a 30-day free trial
#5: Yext
Yext is a powerful AI platform that does a bit of everything. They help you get featured in directories, provide analytics, and monitor reviews. They primarily make it easier for prospective patients to find the information they want quickly as well as drive traffic to your website. They also easily integrate with several tools and platforms you may already use such as WordPress, Salesforce, WebMD, and even GPS apps like Waze.
Good For:
- SEO
- Increasing website traffic
- Linkbuilding
Pricing: Varies based on desired services
#6: Semrush
Semrush is likely one of the most powerful SEO tools out there. It is vital for keyword research and can do everything from providing detailed analytics reports to getting your website listed in the most popular directories. It also integrates with Google Suite and social media.
For the content creators on your team, there is a Google Docs add-on that helps them write SEO-optimized content from the start. It is one of the more expensive tools on this list, but one that can really enhance your search result rankings and marketing strategy.
Good For:
- SEO
- Content creation/marketing
- Social media
- Analytics
- Creating quality content
Pricing: Starts at $119.95 per month
#7: Trustpilot
Trustpilot is a review website similar to Yelp. However, it also offers business plans to help you solicit reviews and send invitations for your patients to leave one. It helps you better integrate your reviews to your website and drives traffic to your website. Like many of the other tools on this list, they also integrate with a host of other services including Wix, Zapier, and Shopify.
If you sell any products online such as your own line of skincare, Trustpilot is great for e-commerce sites and can help you increase sales. It also builds your review profile for new products.
Good For:
- Review generation
- Reputation management
- E-commerce
Pricing: Initial profile creation is free, further services start at $225 per month
#8: Buzzstream
Buzzstream is a content promotion and public relations software that makes it easier to build links as well as simply get your content out there. Linkbuilding is one of the major challenges marketers face, especially in the niche of plastic surgery. Buzzstream helps connect you with people looking for content like yours and reduces the amount of time sending emails to journalists.
Good For:
- Content management
- Link building
- Public relations
Pricing: Basic plan starts at $24 per month
#9: Canva
Canva is an online graphic design tool that makes creating anything from social media posts to powerpoints to flyers easy, even for those with no design experience. They offer thousands of templates and continually add more for holidays and seasonally. Also, their interface is fairly user friendly.
Canva is free. However, for businesses, it is recommended that you upgrade to the paid version because it offers even more assets such as photos and graphics not available in the free version. With this, you can also accommodate multiple users on your team.
Good For:
- Graphic design
- Social media
- Physical marketing assets (flyers, brochures, etc.)
Pricing: Free with recommended business upgrade of $119.99 per year
#10: Yoast
Yoast is an SEO tool offered as a WordPress plugin that helps you optimize all aspects of your web pages based on current SEO standards. The initial plugin is free, but upgrading to Yoast Premium includes several benefits such as free SEO training courses, ability to add keyword synonyms for more accurate guidance, and evaluating more than one keyword.
Good For:
- SEO
- Website design
Pricing: $99 per year
Final Thoughts
Obviously, almost no company can take advantage of all of these amazing tools. However, figuring out the ones that work for your practice and needs can help you grow. Along with these tools, we have detailed various free resources and tools that are helpful for plastic surgery marketing campaigns.
The plastic surgery industry is a unique marketing niche that deserves special attention and nuance. These tools all have features that bend to the needs of plastic surgeons, their practices, and their needs. Some—such as Price Simulator—were designed specifically for the industry, while others have products that work for almost any online marketer.